Make the deal
Business matching, new partners and MOUs signed on the floor.
Your gateway to global markets
ASEAN–China Cross Border Expo 2026
Bridging markets · Unlocking opportunities
Landing International (Malaysia) Toys, Kids & Baby Expo
Accelerating Chinese brands to the world
26–28 November 2026
Kuala Lumpur Convention Centre (KLCC)
Free to attend
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CBE 2026 · the corridor
Eleven origins.
Four markets. One door.
Trade associations from across Greater China route their members into ASEAN through one hub in Hall 2, Kuala Lumpur.
Trade corridor · China → ASEAN
15 associations
11 Greater China
4 ASEAN markets
1 open door · Hall 2
One venue, two events
Bridging markets.
Unlocking opportunities.
Two events under one roof at KLCC. Halls 1, 3 and 4 hold China's baby, toy and maternity brands and a buyer crowd tens of thousands strong. Hall 2 is CBE 2026, the cross border expo that turns browsing into entering ASEAN.
0Exhibitors
0Global professional buyers
0Trade visitors
0Sqm of exhibition space
BBME 2026 · on the floor
Twelve categories,
wall to wall.
The Landing International (Malaysia) Toys, Kids & Baby Expo fills Halls 1, 3 and 4 with China’s manufacturing clusters and brand houses, from blind boxes to breast pumps.
ToysBuilding blocks, dolls, plush, RC, puzzles, educational toys
Art toysDesigner toys, collectible figures, blind boxes, IP licensing products
Baby productsStrollers, car seats, baby care, bottles, tableware, safety
ApparelBaby clothing, children’s wear, maternity wear, socks, hats
Maternal & baby foodMilk powder, snacks, nutritional supplements, feeding supplies
Children’s home & decorBedding, furniture, lighting, home decor, small appliances
School suppliesPens, notebooks, school bags, stationery, art supplies, DIY
Licensing & cultureLicensed IP, anime, games, films, museums, theme parks
AI toys & smart techAI robots, educational robots, smart watches, AR/VR
Kids’ outdoor & sportBicycles, balance bikes, skates, tents, swimwear, backpacks
Maternal & infant electricalBaby monitors, breast pumps, sterilisers, smart care devices
ServicesFranchise and licensing, logistics, e-commerce, testing and certification
BBME 2026 · invited brands
Names buyers
already know.
More than a hundred invited brands and exhibitors across toys, baby care, apparel and food, from Disney and Pampers to Pigeon and Hape.
Invited brands and exhibitors, shown in no particular order. All trademarks belong to their owners.
Why drop by Hall 2
Find your market.
Find your people.
CBE 2026 is the cross border expo inside the show floor, built for the brands and businesses ready to move from exhibiting to expanding.
Learn the way in
A free three-day summit on market entry, compliance, platforms and logistics.
See and be seen
The buyers and the supply chain are already in the building. Meet them where they are.
Who should attend
- Brands and manufacturers entering ASEAN
- Distributors, wholesalers and retail buyers
- E-commerce and platform players
- Logistics and supply chain providers
- Investors, associations and trade bodies
What to expect
Six ways to do business
From the conference stage to the show floor, here is what you can walk into across the three days, and exactly what each one costs you.
The conference
Three days. Three pillars.
One way into ASEAN.
Keynotes, panels and expert sessions built around one question: how do China's brands actually win in ASEAN? Select a pillar to see the programme.
Meet the network
15 associations.
One open door to ASEAN.
CBE 2026 convenes the trade and e-commerce bodies that move goods across the region. These are the relationships that turn a market entry plan into an actual market entry.
For overseas delegates
Everything handled.
Just land and do business.
For China and overseas delegates who want the full event handled end to end. Arrive, and everything from your booth to your buyer meetings to your bed is already arranged.
Sponsorship
Interested in sponsoring CBE 2026?
Sponsorship opportunities are open. Get in touch and we will walk you through what is available.
Register
Your shortcut into
Southeast Asia starts in Hall 2.
Entry to the summit and the exhibition floor is free. Tell us who you are and we'll send your pass and the business matching form.
VenueKuala Lumpur Convention Centre, Hall 2
Kuala Lumpur City Centre, 50088 Kuala Lumpur
Kuala Lumpur City Centre, 50088 Kuala Lumpur
DatesThursday 26 – Saturday 28 November 2026
Cocktail and gala dinner on the evening of 26 November
Cocktail and gala dinner on the evening of 26 November
OrganiserMalaysia Cross Border E-Commerce Association (MCBEA)
In conjunction with Baby & Beyond Maternity Expo 2026
In conjunction with Baby & Beyond Maternity Expo 2026
Opening hours10:00 – 18:00 daily
Conference sessions run from 10:30
Conference sessions run from 10:30
Enquiriesinfo@mcbea.org.my
Registration
One form, whichever way you are joining us.
Visitors, exhibitors, sponsors and gala dinner guests all start in the same place. Pick who you are and the questions change to match. It takes about three minutes.
- 1Tell us how you are joining: visitor, exhibitor, sponsor, gala dinner or something else.
- 2Give us your details and pick any add-ons, such as business matching or an industry visit.
- 3Check everything and send. Your pass and next steps arrive by email.
Free entry covers the conference, the Hall 2 exhibition zone and the association pavilions. Business matching, the cocktail and gala dinner, and the industry visits are paid. Exhibiting is by package; see the packages section.
Takes about three minutes. Nothing is charged on the form.