Free to attend In conjunction with BBME 2026 Halls 1–5, KLCC

ASEAN–China

Cross BorderSummit 2026

Bridging markets. Unlocking opportunities. Three days where China's brands meet the buyers, distributors and platforms that take them into Southeast Asia.

2026 东盟 — 中国跨境博览会 · 连接市场 · 开启商机

26–28 November
2026
Kuala Lumpur
Convention Centre · Hall 5
Register free Exhibitor packages · from USD 2,500
—Days
—Hours
—Minutes
—Seconds
Trade corridor · China → ASEAN 15 associations
11 Greater China 4 ASEAN markets 1 open door · Hall 5

The opportunity

One venue. The products
and the pathway to market.

Two events under one roof at KLCC. Halls 1 to 4 hold China's baby, toy and maternity brands and a buyer crowd tens of thousands strong. Hall 5 is CBE 2026 — the summit that turns browsing into entering ASEAN.

0Exhibitors
0Global professional buyers
0Trade visitors
0Sqm of exhibition space

Why drop by Hall 5

Find your market.
Find your people.

CBE 2026 is the cross border summit inside the show floor — built for the brands and businesses ready to move from exhibiting to expanding.

Make the deal

Business matching, partners and MOUs — not just an exchange of business cards.

Learn the way in

A free three-day summit on market entry, compliance, platforms and logistics.

See and be seen

The buyers and the supply chain are already in the building. Meet them where they are.

Who should attend

  • Brands and manufacturers entering ASEAN
  • Distributors, wholesalers and retail buyers
  • E-commerce and platform players
  • Logistics and supply chain providers
  • Investors, associations and trade bodies

What to expect

Six ways to do business

From the summit stage to the show floor — here is what you can walk into across the three days, and exactly what each one costs you.

Business matching is open

Browse who is coming, see whose needs match what you offer, and book 30-minute meetings before you land. Open to registered exhibitors and delegates.

Open business matching

The conference

Three days. Three pillars.
One way into ASEAN.

Keynotes, panels and expert forums built around one question: how do China's brands actually win in ASEAN? Select a pillar to see the programme.

Meet the network

15 associations.
One open door to ASEAN.

CBE 2026 convenes the trade and e-commerce bodies that move goods across the region — the relationships that turn a market entry plan into an actual market entry.

For overseas delegates

Everything handled.
Just land and do business.

For China and overseas delegates who want the full event handled end to end. Arrive, and everything from your booth to your buyer meetings to your bed is already arranged.

Every package includes

    Optional add-ons

      Gala dinner tables

      RM 5,500 per table of 10.

      Register

      Your shortcut into
      Southeast Asia starts in Hall 5.

      Entry to the summit and the exhibition floor is free. Tell us who you are and we'll send your pass and the business matching form.

      VenueKuala Lumpur Convention Centre, Hall 5
      Kuala Lumpur City Centre, 50088 Kuala Lumpur
      DatesThursday 26 – Saturday 28 November 2026
      Cocktail and gala dinner on the evening of 26 November
      OrganiserMalaysia Cross Border E-Commerce Association (MCBEA)
      In conjunction with Baby & Beyond Maternity Expo 2026
      Opening hours10:00 – 18:00 daily
      Summit forum sessions run from 10:30
      EnquiriesQuah Jit — Quahjit@kreasia.my
      Free entry covers the summit conference, the Hall 5 exhibition floor and the association pavilions. Business matching, the networking cocktail and industry visits are paid add-ons. Open the form in a new tab